X’s ad business improved under departing CEO Linda Yaccarino, but it’s still tough times ahead | TechCrunch
Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she...
Tag : Adtech
Discord explores virtual rewards for its ad product as it prepares for a potential IPO | TechCrunch
Discord announced on Wednesday that it’s experimenting with a new virtual reward system aimed at encouraging more users to engage with its interactive ads. This...
YouTube viewers will start seeing ads after ‘peak’ moments in videos | TechCrunch
Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an...
Mark Zuckerberg’s AI ad tool sounds like a social media nightmare | TechCrunch
Tech executives have long talked about how AI is going to revolutionize the advertising industry. In particularly, Meta CEO Mark Zuckerberg has been quite vocal...
Meta whistleblower Sarah Wynn-Williams says company targeted ads at teens based on their ‘emotional state’ | TechCrunch
Meta whistleblower Sarah Wynn-Williams, the former Director of Global Public Policy for Facebook and author of the recently released tell-all book “Careless People,” told U.S....