India’s ultra-luxury real estate segment witnessed a sharp rise in demand, with 49 homes priced at Rs 100 crore or more sold in the last three years, accumulating a total value of Rs 7,500 crore, according to a recent report by JLL.
A notable shift is unfolding in this exclusive market, where premium apartments are now outpacing bungalows in sales. This trend reflected evolving buyer preferences and changing perceptions of trophy assets, reported IANS.
The analysis found that the momentum continued in 2025, as the first two months alone recorded four such property transactions amounting to Rs 850 crore.
Apartments Take the Lead in Luxury Sales
Traditionally, independent houses like bungalows and villas symbolised high-end homeownership, but luxury apartments have now taken the center stage. “As per our analysis, apartments costing Rs 100 crore and above comprised 65 per cent share of the total number of deals closed in the past three years; bungalows constituted the remaining 35 per cent share,” said Dr. Samantak Das, Chief Economist and Head of Research and REIS, India, JLL.
Additionally, the report highlighted that a few ultra-luxury properties were transacted at even higher price points, ranging between Rs 200 crore and Rs 500 crore.
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Mumbai and Delhi NCR Dominate High-Value Transactions
India’s appetite for high-end residential properties continued to expand, while Mumbai and Delhi NCR emerged as prime markets for such exclusive transactions. The buyer demographic for homes in the Rs 100 crore and above range typically included top executives from major business conglomerates, film industry stalwarts, and startup founders, Siva Krishnan, Senior Managing Director (Chennai and Coimbatore), Head – Residential Services, India, JLL revealed.
Of the 49 ultra-luxury homes sold over the past three years, Mumbai accounted for the majority with a 69 per cent share, followed by Delhi NCR. In Mumbai, upscale localities like Malabar Hill and Worli remained the hotspots for these high-value purchases. Meanwhile, in Delhi NCR, such transactions extended beyond the Lutyens Bungalow Zone (LBZ) to include high-rise apartments along Golf Course Road in Gurugram, Krishnan noted.
Furthermore, the report found that among apartments sold in the Rs 100 crore-plus category over the last three years, most ranged between 10,000 and 16,000 square feet in super built-up area.
