After the first SEM campaign ended, SACVON saw the ROAS was above 6—a stunning success for the company—so they decided to increase their advertising budget and the campaign duration for their next effort. Equipped with their comprehensive ad data, they were able to optimize their ad spend by identifying lower performing ads and move their spending to products with a high conversion rate. Going forward, they’ve decided to increase the campaign budget when there are indications the campaign is effective, such as when spending is close to critical mass or when spending suddenly rises and the ROAS is high.
