Elon Musk’s social media platform X, formerly known as Twitter, has increased the price of its premium-plus subscription tier to $22 per month in the United States, up from the earlier $16. The new pricing, effective from December 21, aims to boost revenue-sharing opportunities for creators on the platform, according to an official blog post.
While the premium-plus tier saw a significant hike, the prices of X’s basic and standard premium subscriptions remain unchanged at $3 and $8 per month, respectively. This change reflects the platform’s evolving monetisation strategy under Musk’s ownership, which focuses on incentivising content creators with improved payouts.
Making Subscription Crucial
In October, X overhauled its revenue-sharing model to prioritise content quality and user engagement over ad impressions. This adjustment ensures that subscription fees play a more central role in determining payments to creators. By shifting the focus away from advertising as the sole revenue source, the platform hopes to foster a community of high-quality content producers.
For existing premium-plus subscribers, the current rates will remain unchanged until January 20, providing a transitional period before the new prices apply universally. However, new users signing up for this tier will immediately be subject to the updated pricing.
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The premium-plus subscription offers several exclusive benefits, including ad-free browsing and advanced tools like Grok AI chatbot and Radar. Grok provides an enhanced AI interaction experience, while Radar offers real-time insights into emerging trends through keyword tracking, making it an attractive option for professionals and power users.
Musk has positioned subscriptions as a cornerstone of X’s financial strategy. Since acquiring the platform, he has been working to reduce dependency on advertising revenue and build a more sustainable business model. This price increase represents another step in reshaping the platform’s revenue streams while rewarding creators who contribute valuable content.
