Twitter’s well-known blue bird logo was auctioned for $34,375 through RR Auction. This emblem, once displayed at the company’s former San Francisco headquarters, was removed following Elon Musk’s takeover and subsequent rebranding of the platform to X.
The logo, weighing 560 pounds (254 kilograms) and measuring 12 feet by 9 feet (3.7 meters by 2.7 meters), attracted significant interest. RR Auction, known for dealing in rare and collectable items, confirmed the final sale price but did not disclose the identity of the buyer, reported CNBC TV18.
Musk’s Vision and Twitter’s Transition to X
After acquiring Twitter in 2022 for $44 billion, Musk rebranded it as X, signalling his ambition to transform the platform into what he called an “everything app.” He declared in 2023 that the company would soon “bid adieu to the Twitter brand and, gradually, all the birds.”
The transition, however, has presented financial hurdles, as advertising revenue declined, prompting investors like Fidelity Investments to cut their valuation of X.
Despite these challenges, Bloomberg reported in February that the company was in talks to secure $44 billion in funding. This came as Musk’s other ventures saw a boost in valuation following Donald Trump’s electoral victory in the US.
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Notable Tech Auctions
Musk previously auctioned various items from Twitter’s past, including memorabilia, office furniture, and kitchenware. Other notable tech-related auctioned items included an Apple-1 computer with accessories, which sold for $375,000, a 1976 Apple Computer Co. check signed by Steve Jobs that fetched $112,054, and a first-generation 4GB iPhone in its original packaging, which sold for $87,514.
Musk’s fascination with the letter ‘X’ extends beyond the rebranding. He also launched an artificial intelligence firm named xAI, aiming to “understand the true nature of the universe.”
Industry analysts saw the rebranding as a risky move, considering Twitter’s established brand identity. Some advertisers hesitated to return, citing concerns over platform safety. However, Musk’s ties with Trump and the gradual return of advertisers has bolstered hopes for X’s financial recovery.
